My work is centered somewhere in-between product design, animation, and machine learning.
Experience:
April 2025 – Present
Leading creative direction for Meta’s generative image and video models.
July 2019 – 2025
I led UX for YouTube Shorts’ camera and editor creation surfaces. I designed and oversaw implementation of 10+ creation features, and daily active creators grow from 0 to 5M+.
I lead the exploration and experimentation of generative AI and other emerging capabilities in search of new artistic possibilities and innovative visual styles.
I’m usually wearing a few different hats; juggling agency engagements, collaborating with engineers, researchers, and designers, or crafting delightful product animations
2015 – July 2019
I led motion design for the Google Analytics video production team. I animated hundreds of motion graphic explainer videos, produced livestreams to educate Google’s largest advertising and marketing partners, and edited videos for the Google Analytics YouTube channel with over 470K subscribers.
ericfilkins@gmail.com